Urban Craft Uprising *Virtual* winter Show
december 2nd – 6th, 2020
ONLINE (directly on our website!)
10:00 A.M. – 5:00 P.M. EACH DAY
We sure do miss you. 2020 has been ROUGH and we have been trying to stay positive, but we can’t say that’s always been easy. At the beginning of 2020 Kristen and Lindsey gathered in Oregon for five days for our annual retreat, to map out our entire year of events. We were SO excited to bring you all our annual favorites, add a few new shows to the roster, and perfect some of the recent additions. We were also so excited to FINALLY have Heather on board as a full team member to help manage all the work it would entail! Life was going to be sweet. But the universe had other plans.
Needless to say, here we are, still struggling and going on 6 months of living in a pandemic. What makes us the saddest is knowing how drastically COVID has also impacted so many of your lives, and livelihoods. Our hearts break every time we read about a store closing or a maker having to close their business that they worked so hard to create. Meanwhile, we know many of you are trying to stay in business while also being a full-time parent having to navigate what going back to school looks like.
It’s a mess, but we hope that this email may offer a tiny glimmer of hope. As you may have guessed, our fall and winter events this year are going to look a little different than we’re used to. There won’t be as many, and the ones that do happen won’t be happening in person. But, we learned a LOT from our Virtual Summer Show, and have been ardently researching how other events are approaching the virtual realm, and are feeling really excited about what the virtual versions of these events can look like. We’ll also be starting Small Mall back up on a more regular basis as the fall sets in, so there will be many opportunities both big and small for makers, which has been a goal of ours for many years.
Read on to find out what to expect, and how to apply!
Show Dates: Wednesday, December 2nd – Sunday, December 6th
Times: 10:00 a.m. – 5:00 p.m. each day (you may choose to be “live” in your booth for as much or as little of this as you’d like)
Booth Fee: $200
How are these virtual shows going to work?
One of our biggest takeaways from the Virtual Summer Show is that both vendors and shoppers want a dedicated space (besides Instagram) where they can access everything they need, so both of these shows will be taking place directly on our website (UCU Winter Show at urbancraftuprising.com, and Gobble Up at gobbleupnorthwest.com).
From the main page of each site, shoppers will be able to easily find the Vendor Gallery, which will have all vendors organized by category, just like you’re used to seeing for our regular shows (example from Winter 2019).
From this Vendor Gallery, instead of clicking through to the vendor’s website, they’ll click through to your virtual booth. This will be a dedicated page which will look something like this mockup. The most important things to note here are that:
- The products on display will be your own products, that will link directly to your own website or Etsy shop. All sales will be placed directly through you, and once customers are on your site, they are of course welcome to shop around and purchase more than just the product that led them there.
- They will be able to interact with you, the vendor, directly through your virtual booth, via both chat and Zoom. We know that one of the most important reasons we all love vending at shows is the personal interaction between shoppers and makers, and this is how we will do our best to simulate that experience. There will be general show hours each day, but you can set own “live” hours for when you’ll be available to chat with customers, explain your process, and answer questions. Additionally, you can host special events in your both like flash sales, specials, parties, website scavenger hunts — you name it! You can even leave a slideshow or video up to play in your absence if you need to run an errand, make lunch, or just take a break.
- We will also have other fun things scheduled throughout the weekend, like live demos, shopper lounges, and we are brainstorming ways we may even be able to make our famous swag bags work in the virtual realm. We’ll also be promoting you a bunch in the weeks leading up to the show, and some of this will seem familiar if you’ve done big shows with us in the past (i.e. filling out vendor interview questions so we can give you a dedicated feature on Instagram and Facebook before showtime).
- Not only will you have FIVE FULL DAYS to interact with shoppers and sell your products through your booth, but you’ll also benefit from having your booth page accessible on our site (both linked from the main page and via search traffic that will be bolstered by our site’s own 15 years of Google juice), which will remain up and active through the holidays.
What if I’m Not Tech Savvy?
We realize this is going to take more technical know-how than our in-person shows have in the past, but we’ll be there to help you every step of the way! We will have some info and training sessions if you’re not experienced with using Zoom, and a tech testing week before the show to make sure everything is working on your end as it should so you’ll know what to do as soon as doors “open” for showtime!
[We got] more orders than we expected – 16 total with 7 new accounts, plus a few promising leads!
It was beyond amazing! I don’t think anything bad happened. The load in and out logistics were really good! I really loved that I could drive to my spot to off load and on load. That makes for a very stress free day.
Everyone loves this show. They save up to do all their holiday shopping with local handmade vendors.
The Preview Night was wildly successful. We were not expecting it to be as busy as it was but we’re so glad it was. Such a great way to start the weekend and an awesome option for shoppers to get first glance at what we have to offer.
Load-in & load-out were so great. Other non-UCU shows I’ve done have been chaos – this was so well organized and made set-up predictable and easy. THANK YOU
My favorite moment was the giveaway hour. It was awkward in the beginning because the first zoom visitor had no visual, just audio but as more viewers joined, it became more comfortable. It’s the first time I have had shoppers into my studio and its the first time I was able to visually share with them my process and the tools I worked with. I enjoyed doing this a lot.
I’ve probably said this before, but your volunteers are the absolute BEST. so attentive, kind, and helpful. I just want to give all of them big hugs! They make such a big difference especially because I’m usually alone at shows.
Preview Night was a STRONG start to the weekend. Sales rivaled a full day of vending Sunday. (mind blown) It also made me feel warmed up and ready to take on a full day Saturday. I think next year I’ll pick an earlier load in time – it doesn’t take me long to set up so I choose the last load in slot and that might have been pushing it a tiny bit.
The Winter UCU show is one of my happy places, one of my major look forward tos of the holiday season. While I missed some of the IRL parts of UCU, it was quite lovely to shop from home with holiday music playing on my laptop, and as suggested, a bevie of my choice! UCU is a true labor of love, and enriches the Seattle crafting community greatly. Thanks Lindsey, Kristen and Heather for truly making lemonade out of lemons and creating this amazing virtual show!
My favorite part of the show was all of the wonderful vendors, some of whom I’ve grown close to over the past year because of the SLU Winter Market last year!