Urban Craft Uprising *Virtual* winter Show
december 2nd – 6th, 2020
ONLINE (directly on our website!)
10:00 A.M. – 5:00 P.M. EACH DAY
We sure do miss you. 2020 has been ROUGH and we have been trying to stay positive, but we can’t say that’s always been easy. At the beginning of 2020 Kristen and Lindsey gathered in Oregon for five days for our annual retreat, to map out our entire year of events. We were SO excited to bring you all our annual favorites, add a few new shows to the roster, and perfect some of the recent additions. We were also so excited to FINALLY have Heather on board as a full team member to help manage all the work it would entail! Life was going to be sweet. But the universe had other plans.
Needless to say, here we are, still struggling and going on 6 months of living in a pandemic. What makes us the saddest is knowing how drastically COVID has also impacted so many of your lives, and livelihoods. Our hearts break every time we read about a store closing or a maker having to close their business that they worked so hard to create. Meanwhile, we know many of you are trying to stay in business while also being a full-time parent having to navigate what going back to school looks like.
It’s a mess, but we hope that this email may offer a tiny glimmer of hope. As you may have guessed, our fall and winter events this year are going to look a little different than we’re used to. There won’t be as many, and the ones that do happen won’t be happening in person. But, we learned a LOT from our Virtual Summer Show, and have been ardently researching how other events are approaching the virtual realm, and are feeling really excited about what the virtual versions of these events can look like. We’ll also be starting Small Mall back up on a more regular basis as the fall sets in, so there will be many opportunities both big and small for makers, which has been a goal of ours for many years.
Read on to find out what to expect, and how to apply!
Show Dates: Wednesday, December 2nd – Sunday, December 6th
Times: 10:00 a.m. – 5:00 p.m. each day (you may choose to be “live” in your booth for as much or as little of this as you’d like)
Booth Fee: $200
How are these virtual shows going to work?
One of our biggest takeaways from the Virtual Summer Show is that both vendors and shoppers want a dedicated space (besides Instagram) where they can access everything they need, so both of these shows will be taking place directly on our website (UCU Winter Show at urbancraftuprising.com, and Gobble Up at gobbleupnorthwest.com).
From the main page of each site, shoppers will be able to easily find the Vendor Gallery, which will have all vendors organized by category, just like you’re used to seeing for our regular shows (example from Winter 2019).
From this Vendor Gallery, instead of clicking through to the vendor’s website, they’ll click through to your virtual booth. This will be a dedicated page which will look something like this mockup. The most important things to note here are that:
- The products on display will be your own products, that will link directly to your own website or Etsy shop. All sales will be placed directly through you, and once customers are on your site, they are of course welcome to shop around and purchase more than just the product that led them there.
- They will be able to interact with you, the vendor, directly through your virtual booth, via both chat and Zoom. We know that one of the most important reasons we all love vending at shows is the personal interaction between shoppers and makers, and this is how we will do our best to simulate that experience. There will be general show hours each day, but you can set own “live” hours for when you’ll be available to chat with customers, explain your process, and answer questions. Additionally, you can host special events in your both like flash sales, specials, parties, website scavenger hunts — you name it! You can even leave a slideshow or video up to play in your absence if you need to run an errand, make lunch, or just take a break.
- We will also have other fun things scheduled throughout the weekend, like live demos, shopper lounges, and we are brainstorming ways we may even be able to make our famous swag bags work in the virtual realm. We’ll also be promoting you a bunch in the weeks leading up to the show, and some of this will seem familiar if you’ve done big shows with us in the past (i.e. filling out vendor interview questions so we can give you a dedicated feature on Instagram and Facebook before showtime).
- Not only will you have FIVE FULL DAYS to interact with shoppers and sell your products through your booth, but you’ll also benefit from having your booth page accessible on our site (both linked from the main page and via search traffic that will be bolstered by our site’s own 15 years of Google juice), which will remain up and active through the holidays.
What if I’m Not Tech Savvy?
We realize this is going to take more technical know-how than our in-person shows have in the past, but we’ll be there to help you every step of the way! We will have some info and training sessions if you’re not experienced with using Zoom, and a tech testing week before the show to make sure everything is working on your end as it should so you’ll know what to do as soon as doors “open” for showtime!
I loved this event! Thank you so much for providing parking, that really helped take off the stress of finding and paying for parking at my first event. The location was so unique and I haven’t had the opportunity to vend at an event quite like yours. I really enjoyed it and hope to be back!
[My favorite memory was] All of it! The best run event I’ve been a part of. Customers were happy, vendors were in great spirits, and the volunteers were always around when you needed them. Honored to be a part of the Winter UCU event!
[My favorite part of the weekend was] definitely chatting with customers. So many return buyers, telling me stories about the things they’d bought from me before, folks bringing friends / family to my booth, people saying they came just to see me. Shoppers in my booth playing with my goods and smiling and laughing all weekend long. I also loved chatting/connecting with other vendors.
Everything went very smoothly. It’s exciting that this show was so well attended on its very first year! Great work!
The entire weekend was my favorite, yes? I did have a great moment with a shopper I met at Issaquah Salmon Days. She showed up to UCU with her girlfriends, wine in hand & several shopping bags:) She came on Friday because I promised her it would be amazing & she was SO happy she did! I feel like I earned her trust at that moment & gained a longtime customer. Also, I had amazing booth neighbors! So many many great moments helping each other out & celebrating during pack up on Sunday. Every year I get to do this show I leave feeling like I’ve made new friends & expanded my community.
I’m just so happy you all decided to do this and I hope it sticks around. The price-point seemed very fair and I ended up writing 10+ orders. A great way to start the year!
We closed a quite a few orders and have a lot of leads that are working on placing an order. We are very excited about forming long term relationships with them.
I thought this show was handled really well. I loved that there was always support staff around. I had never done a show in Seattle before so I wasn’t sure what to expect or how to maneuver around the city so I brought my husband with me. Once my husband and I figured it all out we became more relaxed and were able to enjoy the day. I really love Seattle. It has a lot of good energy. I had two other people ask me about doing other shows in Seattle and I had more orders after the show. My main goal for doing these events is branding and visibility so I would say it was very successful.